How Up-selling Can Boost Your Profits
What is up-selling? Let us say for the sake of the argument that you are selling computers. Maybe you are selling a notebook PC with a 14″ monitor for $500. You can offer your buyers an upgrade to a 15″ monitor for only $75 more.
Here are a number of up-selling ideas that you may choose to put in place to boost your profits:
- Luxury up-sell – you could sell a basic version of your product and suggest to your customers that for a little extra money they can have the premium edition.
- Discount up-sell – if you are selling a product that people usually order again in the future like printer ink, you might offer them a second cartridge at a reduced price.
- Quantity up-sell – this work like the discount up-sell apart from the fact that you increase the discount by how many products are ordered. If they order three they get a ten percent discount, if they order five it becomes a fifteen percent discount. You should make more sales for very little extra work.
- Free up-sell – you could provide a free sample or trial of your product (your first sale would be free) and then tell people that if they order the full version right now they are going to get a discount.
- Extended up-sell – if your product incorporates a warranty, you might offer to extend the guarantee for another year for only $30.
Here are some other great techniques that can help grow sales:
- Carry business cards with you wherever you go.
- Join clubs related to your area of business.
- Give other internet sites the choice of offering your proposition to their visitors for a commission.
Think of ways to get your internet site or business in the news:
- You might sponsor a fund raising event, set a record, or hold a major event.
- Monitor local radio stations’ web sites to find out if they are featuring a product or service that you provide. If they are then get in touch; they may book you for a show.
With application these sales strategies should help you to make an impact on your takings.
No related posts.